If you are keen on golf you may have wondered how a 4 coloured umbrella became synonymous with golfing legend Arnold Palmer.
Golf fans can expect to see lot of the signature red, green, white and yellow umbrellas throughout this week's Arnold Palmer Invitational tournament at Bay Hill, Florida, U.S.A., although the great golfer is no longer around to host the tournament that bears his name, as he sadly passed away last year.
How did this colourful brolly design become associated with Palmer?
In 1961 Palmer was trying to come up with the perfect logo for his new business Arnold Palmer Enterprises, Inc., and he went back and forth with his team over potential designs. Ideas such as crossed golf clubs and a nature scene were put forth, but the ideas were just too generic.
According to his website, Palmer grew so frustrated during the meeting that he took a walk in the rain to calm down, and inspiration struck:
The frustration level in the meeting was rising and Arnie went to walk it off only to find it was raining outside. He saw a lovely woman get out of her car and pop open a multi-colored umbrella. Arnie dashed back into the conference room.
"What about an umbrella?" said Arnie. Someone at the table shot back, "What kind of umbrella?"
Arnie suggested a multi-colored golf umbrella. A few heads bobbed in agreement. But nobody was even close to calling it a good idea, yet. Somebody told Arnie not to get his hopes up too high because it would be a miracle if someone hadn't already trademarked it.
A quick check confirmed that the image had not been trademarked, and the colourful umbrella won the day.
A major reason for the logo's popularity is Arnold Palmer himself. He always understood the importance of building and maintaining a brand, and was a usually seen wearing something bearing the famous umbrella logo.